Household consumer and business customer

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Reference no: EM132171410

1. Marketing strategy is affected by environmental forces that surround business operations. If couples are waiting longer to get married and subsequently have children later in life, what product markets are likely to be affected by this trend in the socio-cultural environment?

2. Locate the average values of these values for the restaurant industry and comment on how well or poorly Frank’s All-American BarBeQue appears to be doing with respect to the industry.

3. What is the difference between a household consumer and a business customer? How might these differences affect marketing mix decisions?

Reference no: EM132171410

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