Reference no: EM132423089

Assignment - HOTS GROUP REPORT

Write about 'Circle Hotel'. It needs Harvard references in text and in the reference list.

Requirements -

This assignment consists of two parts. The first part is an analysis of your hotel's performance based on the decisions made on room rates, distribution channels and strategies your team implemented in Year 1 of the HOTS simulation. The second part is a business plan for Year 2 based on the outcome of Year 1.

What you need to include:

Executive summary

Introduction

Performance and Financial Analysis:-

- Total hotel revenue and total net income

- Rooms department revenue and total room net income

- Occupancy %, ADR and RevPAR

- Return on capital employed (ROCE) plot annual figures only

Business Plan for Year 2

- SWOT

- Objectives

- Strategies

Conclusion

References

Appendices

- Monthly indicator reports (Year 1)

- Current Balance Sheet (Year 1)

- Statement of Income (Year 1)

Remember that Assessment is an individual report and you will be reporting on the performance of your team's hotel in Year 1 as well as setting plans for Year 2. Just a reminder - do not just report on the financials (e.g. ADR, Occupancies, etc) - focus on why they happened - what decision/s led to these results/performances. Report from the perspective of the position you have undertaken (e.g Rooms Division Manager or Financial Controller or Director of Sales & Marketing) for your hotel.

Following the end of this week, we would have completed cycling 12 months of operating results which you will require in order to complete Assessment. This assessment is in a Report format so remember to summarise all your findings and results, etc., in the Executive Summary. Remember that in some cases, the Executive Summary may be the only part of your report that is read by busy senior executives.

Attachment:- Assignment Files.rar