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From Hot Wheels at Mattel: Reinventing the Wheel and Hot Wheels at Mattel: Launching the Mixed Play Experience(harvard business case studies). answer each question.
Product Strategy
What will your product offering be for the Hot Wheels Mixed Play product?
Will you only sell the three individual products or will you sell bundle packs too?
If you are going to have bundle packs, how many? What products will be in them and why? What is the role of bundle packs in your overall brand strategy?
How will you package, will you bundle, will you sell separately? Determine what is the best way to bring this product to market - will you sell them separately, bundle them together?
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