Reference no: EM133313514

For Hot Wheels at Mattel: Reinventing the Wheel and Hot Wheels at Mattel: Launching the Mixed Play Experience (harvard business case studies)

Pricing Strategy and Price

What do you learn from the price elasticity information in Exhibit 9 to inform your pricing decisions?

You can multiply the price point by the "% that would likely purchase" in Exhibit 9 to get the optimal selling price.

You can also determine Mattel's gross margin $ for each price point using the information provided in the instructions and multiple that by the "% that would likely purchase" in Exhibit 9 to determine the selling price that generates the gross margin $.

What is your overall pricing strategy for the Mixed-Play product?

Note that a criteria table is NOT required for your answer to this question.

Simply outline your strategy with supporting rationale (i.e. bullet points).

Do you have the same pricing strategy for all the products you have decided to launch or take a different approach with different products? Why or why not?

How will you choose to price the product(s) you have decided to launch? Why?

Identify alternatives for each product, all necessary supporting analysis of those alternatives using appropriate and thorough close-ended criteria, and the rationale for your final recommendation(s).