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Hospitlity and tourism management subject

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Hospitlity and Tourism Management Subject: Innovation Management

1. Which statement is incorrect?

a. Innovation is the successful application of new ideas in a rapidly changing environment

b. Innovation refers to the process of bringing any new, problem solving idea into use

c. Innovation refers to decisions desirable to users

d. Innovation is the generation, acceptance and implementation of new ideas, processes, products or services

2. In order to be innovative you need IDEAS; ideas come from three possible sources. Which of the following would not be a source of ideas?

a. What would be the best option for the business?

b. What is Desirable to users?

c. What is possible with technology?

d. What is Viable in the marketplace

3. Innovation ideas in a business or organization can take various forms. Which innovation idea below in not correct?

a. Process innovations

b. Management innovations

c. Budgetary innovations

d. Marketing innovations

4. Innovative ideas fit into four categories. Which one of the following is not correct?

a. Product

b. Process

c. Maketing

d. Buying

5. The Ansoff's Matrix (1987) includes four strategies. Which one of the following is not correct?

a. Market Penetration Strategy: Introducing market share in new markets utilizing existing products

b. Diversification Strategy: Developing new products to serve new markets

c. Market Development Strategy: Entering new markets and segments using existing products

d. Product Development Strategy: Developing new products to serve existing markets

6. There are two main types of Diversification Strategies: vertical integration or horizontal integration. Identify the one that is true.

a. Vertical integration is: EasyJet merge with Easyrentacar

b. Horizontal integration is: Ryanair merge with Direct Holidays

c. Vertical integration is: Horizon Holiday merge with Airtours Holidays

d. Horizontal integration is: Thomas Cook merging with Cooperative Travel

7. Market Development is likely to be an appropriate strategy when the following conditions apply. Identify the one that is not correct.

a. The existing market has little or no growth potential

b. Regulatory or other restrictions prevent an increase in an organizations market share in its current market

c. Other geographic or market segments offers good growth potential

d. Existing products are not easily transferable

8. Screening ideas: finding those with most potential requires information from the main internal functions. Which of the following is not correct?

a. Sales

b. Marketing

c. Suppliers

d. Finance

9. There are a number of key factors in NPD success. Identify one of these key factors below.

a. Culture factors

b. Profit factor

c. Time consuming factors

d. Competitors factors

10. The following are some methods of evidencing the success of any NPD/NSD. Identify the one that is not appropriate.

a. Through budget assessment

b. Thought competitor satisfaction

d. Thought questionnaires in bedrooms

Reference no: EM132651924

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