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You have been invited to present an analysis of a horizontal or vertical market for cybersecurity products and services during a "lightning round" panel for your CISO's monthly "brown bag" luncheon. The CISO sponsors these panels to help staff members learn more about cybersecurity products and services and the vendors from which these capabilities can be purchased. The panels also provide an opportunity to develop "public speaking" skills. To prepare for your presentation, you must write a 3 to 5 paragraph briefing statement in which you summarize your analysis. This will be reviewed by the CISO before you give your presentation. Your briefing statement must provide: 1. An introduction to the topic that provides a brief overview of markets in general (how the term is defined / used) and the differences between vertical and horizontal markets. You should also identify the specific market and market structure (horizontal vs vertical) that you will be discussing in your analysis 2. Provide an analysis that discusses how market researchers describe your selected market. Give examples of customers, vendors, and products or services which belong to this "market." 3. Provide your opinion (backed up by citations to readings) as to what is driving the need for growth and new products and services in your selected market. (Or, is this market dying for lack of innovation or demand for products/services?) 4. Provide a summary & conclusions section in which you state your opinion as to the status of your selected market (growing, dying, stable, stagnant, etc.). Provide 3 supporting facts or reasons for your choice. Post your briefing statement as a reply to this topic. Provide in-text citations and references for 3 or more authoritative sources. Put the reference list at the end of your posting.
Jim Smith has worked for the ABC Insurance Company for the past twenty-three years. Jim graduated with a top-notch accounting degree and he also has his MBA. Bar none, Jim is considered by everyone in his organization to be a brilliant accountant. At..
Performance can be affected by various factors. the task was not completed due to a team member/partner not fulfilling his/her responsibilities.
Supply managers seek suppliers that have a strategic fit and positively impact the organization’s bottom line;
You have been asked to fill-in for your boss this week. Your boss's assistant informs you that he had scheduled an engagement to teach a group of students at local University. explain how it works and expected outcomes.
The client will share concerns they are having with the team, which are related to an ethical concern, issue, or dilemma the team is experiencing.
Review an article relate to advertising regulations.Read at least three articles that are no more than 12 months old.
The NBA season is upon us, and it is time for fun discussion on sports business. Did you know that most valuable franchise in the NBA was the New York Knicks?
Which route will minimize Lynn's expected travel time? Which route will maximize Lynns utility?When it comes to travel time, is Lynn a risk seeker or a risk avoider?
The body of your paper should contain relevant facts, scholarly studies, and other information, which is less than 10 years old. Conclude the paper with a brief summary of your major findings in defense of your logical analysis of the issue chosen fo..
Describe the company you chose and the industry they are in; include an overview of one of their products/services and the markets they serve.
Estimate the number of repetitions that new service worker Irene will require to achieve “standard” if the standard is 19 minutes per repetition. She took 30 minutes to do the initial repetition and 25 minutes to do the next repetition.
Based on an analysis of the last six months' sales, you boss notices that sales of beef products are declining in your chain's restaurants. As beef entree sales decline, so do profits.
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