Horizontal communication and vertical communication

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1. Horizontal communication and vertical communication what is most important and why ? And what is less important and why?

2. In the IM Division sheet in cell B4, enter a formula with a 3-D reference to Bonnet’s professional membership dues. In cell C4, enter a formula with a 3-D reference to Hoffman’s professional membership dues. In cell D4, enter a formula with a 3-D reference to Myeong’s professional membership dues. In cell E4, enter a formula with a 3-D reference to Stathopoulos’s professional membership dues.

3. It has been said there is a disconnect between having a website that shows creativity, and one that follows corporate standards in website format and update schedules, potentially reducing the value of the site to consumers. Discuss both sides of this argument, and indicate how you are feeling about this.

Reference no: EM132264924

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