Reference no: EM132156047

Plastic versus glass was an important question. Honest Tea took seriously the mantra of "reduce, reuse, and recycle" and used glass when they first launched. They knew the natural foods channel expected glass, but it is also a very sustainable material. The subsequent design of the plastic bottle that made it an additional 22 percent lighter is best described as an excellent  example of ________.

A) product differentiation

B) excellent leadership

C) corporate social responsibility

D) increased distribution channels

E) lean production advantage

Bonus) Honest Tea's core competence and competitive edge over its competitors, can best be described as ________.

A) quality organic and natural teas

B) unique plastic bottle and lean production process

C) customer service

D) low cost

E) global distribution