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Honest tea mission is to convince consumers

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Reference no: EM133389485

Please watch the MindTap video clip corresponding to Understanding Management, Chapter 8, entitled, "Chapter 08: On the Job: Honest Tea: Managing Change."

Part of Honest Tea's mission is to convince consumers to make healthier choices by offering innovative products. Based on what you saw in the video, describe at least two "disruptive innovations" this company has made to support this goal?

When Honest Tea decided to become a division of Coca-Cola, many employees and customers expressed resistance to that change. Based on what you know about the two companies, why do you think people might have resisted this change?

Of the implementation tactics described in the text, which tactics did Honest Tea's leaders most likely use to overcome that resistance?

Reference no: EM133389485

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