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Homogeneous marketplace with common needs

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Reference no: EM133313406

1. A _______ strategy is based on the assumption that there's a single, large, homogeneous marketplace with common needs.

a. multisegment c. concentration b. mass market d. customizing

2. A health club that targets persons who enjoy aerobics employs _______ segmentation.

a. demographic c. geodemographic b. geographic d. psychographic

3. An undifferentiated targeting strategy would most likely be used when a

a. product is relatively new to the marketplace.

b. product's price is higher than the competing products.

c. product faces intense competition.

d. product is heavily advertised.

4. Factory 121, a Swiss watch company, established a website where customers can create and design their own individually made Swiss timepieces in a fun and playful manner. This manner of conducting business exemplifies a(n) _______ strategy.

a. undifferentiated c. concentration b. multisegment d. mass customization

5. A product's _______ refers to the manner in which it's perceived by consumers in relation to similar products offered by the competition.

a. position c. portrait b. market share d. placement

Reference no: EM133313406

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