Home security service and product target

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Reference no: EM132244626

1. MARKETING QUESTION: Which segment(s) should Control4 (home security service/product) target? Use research/data justify your answer. What positioning strategy would you recommend for Control4 and why?

2. Ethics research should be based on a real company or organization. You can describe either an ethical failure (a particular incident or an ongoing issue) or an example of a highly ethical organization. Describe the failure or success. What were the factors leading up to the issue? How do the ethical aspects of the organization impact their ability to remain successful?

3. Can everyone in a company be above average? If so, how can you tell if someone is truly above average? (with citation)

Reference no: EM132244626

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