Home device to compete with google home and amazon echo

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Reference no: EM132241527

Apple just recently released earlier this year its version of a home device (HomePod) to compete with Google Home and Amazon Echo. It was priced at approximately $350, not including the Apple Care plan, which is significantly more than its competitors. Which pricing strategy or tactic do you think they used and which one do you think they should have used?

Reference no: EM132241527

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