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Home country company perspective

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Reference no: EM132972388

FRANCHISING PROS & CONS (IKEA)

Home Country Company Perspective

  • Pros & cons from home country company perspective
  • Must be customised to IKEA's perspective moving into Asia in general and Malaysia specifically

Host Country Partner Perspective

  • Pros & cons from host country partner perspective
  • Customise to Malaysian partner perspective

Reference no: EM132972388

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Home country company perspective : Must be customised to IKEA's perspective moving into Asia in general and Malaysia specifically
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