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Holistic marketing orientation

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Reference no: EM13892902

Consider the number of stories in the media over the last few years with regards to automobile manufacturing design flaws that have caused considerable personal injury and hardship.

Keeping this in mind, respond to the following:

- What must companies, such as Toyota, do to regain customer confidence in its holistic marketing orientation?

- How will other automobile manufacturers respond to Toyota's misfortune?

Reference no: EM13892902

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