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Holding advertising constant

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A regression of Sales [$1,000] on Advertising [$1,000] and Market Share [%] resulted in the following output.  Refer to the results and interpret the estimated slope for Market Share.

 

Coefficients

t Stat

P-value

Intercept

810.00

1.31

0.20

Advertising

0.25

3.13

0.00

Market Share

187.00

2.18

0.04

Select one:

a.If Market Share increases by 1% while holding Advertising constant, Sales are expected to increase by $997,000

b.If Market Share decreases by 1% while holding Advertising constant, Sales are expected to increase by $187,000

c.If Market Share increases by 1%, while holding Advertising constant, Sales are expected to increase by $187,000

d.If Market Share increases by 187% while holding Advertising constant, Sales are expected to increase by $1,000

Reference no: EM133254210

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