Holden automotive australia international marketing plan

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Reference no: EM13235813

Holden Automotive Australia International Marketing Plan for Entering Indian Automobile market.

The major project involves the development of an international marketing plan for Holden Australia considering enteringIndian automobile marketand introducing a new product/service to India's existing automobile market. Many firms, when going global, need to gather information pertaining to the environment, competition, infrastructure, and specific product/market marketing strategies when entering a country. More specifically, the international marketing plan will need to be comprised of sections on Situation Analysis, Recommended Marketing Strategies and Economic Evaluation. You are expected to develop a detailed market entry plan that will involve making decisions on issues such as:

• mode of entry;

• local partners;

• segmentation, targeting, positioning;

• strategic options for the 4 Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and

• Managing, measuring and controlling the international marketing effort.

Attachment:- Assig.docx

Reference no: EM13235813

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