Reference no: EM132848206 , Length: 3347 words

HNBS 332 Business Strategy Assignment - The London College, UK

Assignment Title - Strategic Management Plan

Assignment 1 -

Unit Learning Outcomes

LO1. Analyse the impact and influence which the macro environment has on an organisation.

LO2. Assess an organisation's internal environment and capabilities.

LO3. Evaluate and apply the outcomes of an analysis using Porter's Five Forces model to a given market sector.

Scenario - You have been recruited as a Corporate Strategy Manager by Starling Bank, a digital challenger bank based in the UK. You have been asked to produce an environmental analysis and strategic growth management plan based on the use of recognised internal and external analytical tools, such as PESTLE, SWOT, VRIO, the Value Chain, and the Porter's 5 Forces Framework.

You are required to produce an initial report, which:

Critically evaluates the internal environment: the structure, resources, capabilities and the skills set of the organisation.

Critically analyses the impact and the influence of the external environment on this organisation and its strategies. These analyses should consider:

A) the industry and the competitive (i.e. the micro external) environment in which Starling Bank operates in order to devise appropriate strategies to improve its competitive edge and market position;

B) the wider, macro external forces (political, economic, legal, etc.) that impact the company, and how these determine and inform its strategic management decisions.

Assignment 2 -

Unit Learning Outcomes

LO4. Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.

Scenario - Building on Assignment 1, you have been requested to make a final report based on the (internal and external) environmental analysis already carried out, and applying appropriate models (eg. TOWS), as well as theories and concepts to assist with critiquing and interpreting the information provided in the Part 1.

This report should include:

Evaluation of the different types of strategic directions available to the organisation.

Recommendation, with justification, of the most appropriate growth platform and strategies.

A strategic management plan with tangible strategies, objectives, priorities and tactical actions.