History of product innovation and branding strategy

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Reference no: EM131199498

Case: Chevrolet This case examines Chevrolet’s history of product innovation, branding strategy, and successful product mix in connection with its relationship to parent General Motors and its rivalry with Ford. Chevrolet has a long history of success in developing and marketing cars, trucks, and SUVs that are practical, sporty, and affordable. The brand’s relationship with General Motors is both a strength and a weakness, especially in the aftermath of the federal government’s bailout of General Motors. Evaluate the diversity of vehicle models and sizes sold under the Chevrolet brand name. What strengths and weaknesses are evident in the company’s product mix? write a 350-word response

Reference no: EM131199498

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