History and life after dave thomas

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(Continuation) Wendy's: History and Life After Dave Thomas

Discuss the role of experimentation in helping Wendy's determine its optimal level of advertising expenditures.

Evaluate the use of primary type scales in measuring consumer preferences for fast-food restaurants, and differentiate nominal, ordinal, interval, and ratio scales.

Compare and contrast the use of Likert, semantic differential, and Stapel scales in measuring consumer preferences for fast-food restaurants.

Reference no: EM133158830

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