Highly uncertain environmental dynamism

Assignment Help Operation Management

Reference no: EM132291613

Company: Ingersoll-Rand

Topic: Learning Issues

Things to cover in topic:

1. Growing Competition

2. Pace of Change

3. Agility Dimensions

Below Example is given of HUL Company, I want the same for Ingersoll-Rand.

Learning Issues Based upon the detailed study and analysis of HUL, following learning issues have emerged:

Growing competition

• The manufacturing industry has experienced an unprecedented degree of change in recent years due to highly uncertain environmental dynamism. Organizations need to develop flexibility at a strategic level in order to cope with the external pressure posed by frequent changes. Any organization not adopting these changes may experience a decline in profit and market share.

• An organization may face a high degree of competition from competitors, having a better ability to respond to market changes and equipped with better capabilities.

• The case of HUL has revealed that when it came to intense fight with its competitors, it was mainly due to better capabilities and very high flexibility to fulfil customer’s requirements which took the company out of blues.

Pace of change

• Apart from having a high level of capabilities to change, the change must be at an adequate pace. The organization must be able to proact or react quickly to market conditions, customer demands and competitors’ activities. The detailed study of HUL reveals that the company is fast enough to adopt these changes. This is evident from frequent launching of new products and improvements in existing products, The company has extended its base in Health and Hygiene, Laundry, Household Care, Skin Care, Water Purification, Beverages, Frozen Dessert and Naturals in the recent years.

• With the help of superior and very high innovative capabilities, strong in house R & D base, better human resources and technology advancements, the company has been able to keep the pace with highly dynamic market conditions.

Strategic flexibility dimensions

• The company has a very strong and highly developed vendor’s base that provides a high level of flexibility in the supply chain.

• The company has witnessed a large number of expansion projects in the past decade. These expansions can be attributed to strategic sourcing, a large number of vendors and a strong human resource base. The high level of manufacturing flexibility can also be attributed to these factors as well as a high level of innovative capabilities.

• Strong in-house R & D base as always helped the company to achieve higher levels of new product flexibility. The company is always able to launch new products quickly as soon as the need arises.

Reference no: EM132291613

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