Reference no: EM131367003
1. Highly formalized organizations often have:
1. individuals at low levels making the most important decisions.
2. a difficult time maximizing performance in response to rapid changes.
3. more rapid and faster rates of development than those with decentralized structures.
4. a highly customer-oriented policy.
2. Which of the following is true of the rate-of-trial method of measuring the success of a new product?
1. It is extremely cost-effective and thereby most commonly used.
2. It is not indicative of the price sensitivity of customers.
3. It consists of research that is qualitative in nature.
4. It provides a quick snapshot of a marketing team's success in attracting new customers.
3. Which of the following is true of a marketing audit?
1. It is directly involved in the process of creating a unified operating plan that ensures a company-wide focus on achieving goals.
2. It does not include sufficient metrics to measure the success of a product.
3. It includes both quantitative and qualitative data from all the stakeholders of a business.
4. It always comprises only of general metrics like marketing return on investment and profitability sharing.
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