Highly competitive business with several existing companies

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Rob is opening a carpet business - a highly competitive business with several existing companies. He plans on sending out some direct mail advertising with the objective of getting people to try his service and build a customer base. What pricing strategy would you advise him to use?

1) Pentration 2) Cost Plus 3) Skimming 4) Freemium 5) Everyday low pricing

Reference no: EM131777870

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