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Highlighting relevant consumer behavior theories

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Reference no: EM132969190

You are choose any brands of interest that you are familiar with and analyze the marketing strategies of this brand in light of the concepts and theories discussed in this course. Consider the brand's target market and their consuer decision process, and explore the brand's product, pricing, promotion and distribution strategies highlighting relevant consumer behavior theories and concepts in your explanation. Critique and evaluate how well the brand applied the different concepts and theories in their strategies?

Reference no: EM132969190

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