Reference no: EM132991903

A - Explain the evolution and highlight the crucial changes in IKEA's business strategy and performance through the history of its domestic and international operations (e.g., type of strategy, when and where it was used/changed and why, impact on performance, etc.)

B - Applying the integration responsiveness learning framework [IRL], map and describe

(1) the IRL pressures confronted by IKEA's main business (e.g., furniture),

(2) the type of strategy IKEA currently pursues in its global operations - international, multidomestic, global or transnational,

(3) the degree of fit or misfit between IKEA's business pressures and strategy, and

(4) the impact of fit or misfit on IKEA's performance? Which strategy should IKEA pursue in future and why?

C - Compare and contrast IKEA's foreign market entry mode(s), IMGT strategy and performance with that of one or more other retailers operating in a similar industry (i.e., furniture). Comment on the similarities/differences in their foreign market entry modes, strategy, and performance. Which mode and strategy would you recommend for each retailer and why?