Highlight how the destination is focusing on this brand

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Analyze the attractions of South Carolina. Using the content, draw conclusions about the focus of the DMO’s efforts. For example, every state has a travel guide and other items to facilitate travel to the particular state geared toward the individual traveller. The trade, meeting planners, tour operators, and incentives also have targeted brochures. 1. Identify the “brand” for the South Carolina. 2. Next, highlight how the destination is focusing on this brand. For instance, for North Carolina, it is Deeper Connections.3. Finally, investigate the individual traveller, industry, and trade to find how the state addresses this brand. How does the DMO market to the individual and trade? Please provide references and resources

Reference no: EM13855290

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