Highest quality of customer service

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Reference no: EM133019934

The current mission of Southwest Airlines is "dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit".

The current vision statement is "To become the world's most loved, most flown, and most profitable airline".

How can the vision and mission statement be improved and how are the improvement statements better than the current statements?

Reference no: EM133019934

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