Higher markup percentage for the Apple Watch

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uestion On September 21, 2018, Apple released its iPhone XS at a retail price of $1,099. An October 13, 2018, article published in The Wall Street Journal estimated that the cost of materials required to produce the phone totaled $390.

Why do you think Apple chose to use a higher markup percentage for the Apple Watch than for the iPhone XS?

Reference no: EM133652984

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