Reference no: EM133341174
Questions
1. If State Farm paid sales agents significantly higher commissions for new business than renewal business, they would be:
a. focusing on customer satisfaction
b. encouraging brand equity
c. discouraging corporate culture
d. encouraging transaction-based marketing
e. none of the above
2. The new product development stage during which ideas with commercial potential are analyzed in terms of potential costs, sales, and/or profits is called:
a. idea generation stage
b. business analysis stage
c. screening stage
d. evaluation stage
e. market testing stage
3. During the situation analysis step of the strategic marketing process, several macro-environmental (uncontrollable) factors are investigated. Which of the following is not an uncontrollable factor such an investigation would explore?
a. federal legislation pending in their industry
b. new technologies being developed by direct and indirect competitors
c. the firm's current product offerings
d. local competitors pricing tactics
e. the economic situation faced by the firm.
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