High switching costs from one vendor to another

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Reference no: EM131734926

1. Describe a purchase situation where an organizational buyer would have high switching costs from one vendor to another

2. A business is using the illegal tactic of ____________________ if it advertises a good it doesn't intend to sell and then tries to sell another, more expensive product.

A. ?up-selling

B. ?bait-and-switch

C. implied claims

D. dumping

E. fishing

Reference no: EM131734926

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