Reference no: EM132400576
Case Analysis of Ruth's Chris: High Stakes of International Expansion.
(Individual writing project). You are required to analyze the case using the case analysis framework presented in the assignment document (see below). Prepare a 2-page report, single space 12 font size, Times Roman.
Casequestions
• What did Hannah do to make a first cut in the list of potential countries?
• How did he get from 200 to less than 35 potential new markets?
• Which variables seemed more important in his decision-making? Which unused variables might have been useful?
• Hannah was focused on franchising as his mode of entry-Do the critical variables change if a different mode of entry is employed? Here you must discuss at least 2-3 alternative mode of entry (acquisition, joint venture, wholly owned).
Case Analysis Framework and Rubric
1- Content Grade Brief introduction or background of case - Analyze problems facing the company and use the business model canvas to evaluate the company's current business model 25
2-Employ selected business diagnosis tools to assess the company's capabilities, competitive environment and industry (e.g., SWOT, PEST, Porter's five forces etc.)
3- Recommendations (e.g., revised global business model) and responses to case questions
Attachment:- RUTHS CHRIS-THE HIGH STAKES OF INTERNATIONAL EXPANSION.rar
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