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Case Study - Nubank
As you read the case study, be attentivetoNubank's successful strategy, the difficult industry David Vélezis going against and the untapped market potential that Vélezvisualized. Answer the questions below based on the casestudy. Your answers should fit in the lines below each question. Be sure to include all the elements mentioned in the articleas wellas your own knowledge about the financial and banking industry.
Question 1 : Why were‘unbanked' individuals such a high risk and high reward business opportunity?
Question 2 : Describe in your own words why Nubank's strategy against a concentrated banking industry is proving to be successful and what are the remaining obstacles faced by Nubankas it continues to expand?
Attachment:- Nu bank Case Study.rar
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