High return-on-investment of sales activities

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Cespedes (2014) uses the start-up business BPI to illustrate the problems with not knowing who your core customers are, which is essential for scaling up sales processes. What is the benefit of creating an "ideal customer profile" and the salesperson's role in identifying these customers? How can a salesperson's deep knowledge of their target market and its buying behavior ensure a high return-on-investment of sales activities?

Reference no: EM132252784

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