High return-on-investment of sales activities

Assignment Help Operation Management

Reference no: EM132252784

Cespedes (2014) uses the start-up business BPI to illustrate the problems with not knowing who your core customers are, which is essential for scaling up sales processes. What is the benefit of creating an "ideal customer profile" and the salesperson's role in identifying these customers? How can a salesperson's deep knowledge of their target market and its buying behavior ensure a high return-on-investment of sales activities?

Reference no: EM132252784

Questions Cloud

Customer relationship management software sector : Salesforce.com has been a pioneer in customer relationship management (CRM) software sector

Long-range investments in marketing automation : How did he balance the objectives between the company's short-term perspective and long-range investments in marketing automation?

Evaluate the management of your companys practices : Evaluating the management of your company's environmental sustainability practices using the course concepts that you have identified.

How the content and assignments met the course objectives : How the content and assignments met the course objective(s)? [Course: Managing System Change And Improving Patient Outcomes]

High return-on-investment of sales activities : How can a salesperson's deep knowledge of their target market and its buying behavior ensure a high return-on-investment of sales activities?

Determining the internal analysis : Part C refers to the material in Lesson 3 of this course. Using logical, clear writing, do the following:

Valuating the effectiveness of advertising campaign : Google provides six tools to use in evaluating the effectiveness of an advertising campaign.

Business strategies and corporate strategies : Differentiate between business strategies and corporate strategies and define the nature of a cost-leadership strategy. Identify six sources of cost advantages

Deploy the testing of your marketing campaign : Discuss different methods to deploy the testing of your marketing campaign before launch.

User Account

All Pages