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Businesses regularly set prices to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. This can result in $2 bottles of water, $150 running shoes, different prices at gas stations only miles or block apart, and $500 concert tickets as well as different prices in different parts of the country/world or at different times of the year, as described in the textbook chapter.
Choose a stance between either a. or b.
a. Prices should reflect the value consumers are willing to pay.
b. High prices reflect price gouging. Prices should reflect only a minimal markup to the cost of making a product or delivering a service.
Explain your reasoning for the stance that you selected.
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