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High modifications of goods and services

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1. What factors influence the need for moderate to high modifications of goods and services that have sold well in home country and will now be  marketed overseas? Identify and describe three of the most influential factors.

2. Many MNE's find that their advertising messages can be used in overseas market without much, if any, modification. Why is this so?

3. When should and MNE use the same promotion strategy overseas that it uses at home? When should it modify the approach?

4. What are the benefits and problems for a ''polycentric'' MNE?

Reference no: EM131337516

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