High inventory levels and inventory imbalance in europe

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A company that produces printers in the US is concerned with high inventory levels and inventory imbalance in Europe. The European Distribution Center often finds itself with too much inventory of printers customized for certain markets, and not enough inventory of printers customized for others. Customization is done in the US plant by adding labeling and documentation in the correct language and power supply. In order to address this problem, the company is considering shipping unlocalized printers to the European DC and localizing them after observing local demand. What supply chain concept do you think the manufacturer is considering?

Reference no: EM133564602

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