High importance on pricing and maintaining margins

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Which of the following accurately depicts why business managers place such high importance on pricing and maintaining margins?

A. Pricing decisions cause top-level marketing executives more concern than any other strategic marketing decision areas because pricing is viewed as having a more direct link to the firm’s bottom line.

B. Pricing decisions cause top-level marketing executives very little concern compared to other strategic marketing decision areas because pricing is viewed as having a more direct link to the firm’s bottom line.

C. Pricing decisions cause top-level marketing executives very little concern compared to other strategic marketing decision areas because pricing has an indirect link to the firm’s bottom line.

D. Pricing decisions cause top-level marketing executives more concern than any other marketing decision areas because pricing is viewed as having a more indirect link to the firm’s bottom line.

Reference no: EM131282949

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