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Hierarchy of effects model

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Reference no: EM131057555

E-Marketing - Authors: Judy Sreauss and Rayming Frost. International Seventh Edition

1- Why do marketers keep the AIDA or hierarchy of effects model in mind when planning social media strategy?

E-Marketing 7/E

  1. 2- What is marketing public relations (MPR), and how can an organization use its Web site as owned media for this purpose?
  2. 3- What are some types of rich media ads, and what are their general advantages and disadvantages?
  3. 4- What is the difference between promoted tweets, trends, and account ads?
  4. 5- How are viral marketing and viral blogging used to generate word-of-mouse?
  5. 6- What are location-based services, and how do users and marketers benefit from them?

Reference no: EM131057555

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