Reference no: EM132514974 , Length: word count:1500
HI5004 Marketing Management - Holmes Institute
Learning Outcome 1: Student will be able to, integrate theoretical and practical knowledge of Marketing Management
Learning Outcome 2: Research the tools for gathering marketing information and utilise the tools to assess markets
Learning Outcome 3: Evaluate consumer behavior and its effect on business performance
Learning Outcome 4: Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning.
This individual assignment is an opportunity for students to demonstrate their understanding of marketing management
Problem 1
The firm's success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly describe in 300 words the four core business processes. Use an example for each process to illustrate your discussion
Problem 2
Explain what is qualitative research and why it might be useful to marketers. What are its major drawbacks? Answer this Problem in 300 words
Problem 3
"Consumers have become part-time marketers". Use the information from the video and discuss to this statement in 300 words.
- The discussion must contain the information from video
- You must support your discussion by referring to 3 additional academic sources from ProQuest (ensure that you reference them correctly)
Problem 4
The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior. Answer this Problem in 300 words
Problem 5
Watch the video and answer all 3 questions in a total of 300 words.
1. How can Tesla implement a marketing campaign with limited budget?
2. Who is the target customer of Tesla?
3. What is the future of Tesla?
Attachment:- Marketing Management.rar