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HI5004 Marketing Management Assignment

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Reference no: EM132505509 , Length: word count:4000

HI5004 Marketing Management Assignment - Holmes Institute, Australia

Assessment Title - Semester-Long Marketing Plan Project

Purpose of the assessment (with ULO Mapping) - This assignment requires your group to undertake the process of analysing one product/service and its operating environments from a marketing perspective. And then apply the learning from lecture 1-11 in the development of marketing strategy. You will provide an overview of this product/service, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this product/service operates (its industry and the macro-environmental forces impacting on the industry).

Semester-Long Marketing Plan Project -

An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task.

Students will self-enrol in a group of 4(FOUR) (you can't change the group by any reason) the instruction how to find your group members have been sent to you, please have a look and read it carefully before you make the decision to select the group that you want to join in.

Each group decides on a consumer product or service they wish to bring to market. It has to be an innovative product/service which has never been in the market before. You can discuss with your tutor about the product/service that you want to select.

This assignment requires your group to undertake the process of analysing one product/service and its operating environments from a marketing perspective.

Attachment:- Marketing Management Assignment File.rar

Reference no: EM132505509

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len2505509

5/3/2020 9:36:43 PM

This assignment requires your group to undertake the process of analysing one product/service and its operating environments from a marketing perspective. And then apply the learning from lecture 1-11 in the development of marketing strategy. You will provide an overview of this product/service, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this product/service operates (its industry and the macro-environmental forces impacting on the industry).

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