Reference no: EM132509790 , Length: word count:2000
HI2011 International and Global Business - Holmes Institute
Assessment - Market Entry Strategic Report
Students are required to research and analyse a multi-national entity (MNE) of their choice. In this report, students must address the following key themes from the unit, including:
1. Macro-Environmental Risks
2. Geo-political Risks and Opportunities
3. Attractiveness of market entry of this company into:
i) a specific European market
ii) a specific Asian market.
Learning Outcome 1: Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues.
Learning Outcome 2: Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options.
Purpose: This individual assignment is an opportunity for students to demonstrate their understanding of unit concepts and apply their knowledge of the theories and unit material to a contemporary multinational entity, operating in different markets around the world. Students will need to apply critical thinking skills and demonstrate a depth of analysis based on their research of credible academic sources.
Details
Select a current well-known multi-national entity or consult with your tutor and ensure that it has not been selected by another student. Analyse the selected and approved multi-national entity in terms of:
• Macro-Environmental Risks, such as: climate change, natural disasters, uneven weather patterns, desertification, drinkable water shortages
• Geo-Political Risks and Opportunities, such as: Regional Power rivalry, Strategic partnerships, multi-lateral trade arrangements, regional economic partnerships, bi-lateral free trade agreements,
• Market Entry Analysis including a feasibility analysis between the European and Asian markets.
• In this report,
o Use appropriate paragraphing
o Use sub-headings
o Reference the sources used with correct in-text citation conventions
o Provide a full list of references at the end using correct referencing conventions
o Check the safe-assign report and modify the submission if it is Medium or High risk.
Attachment:- International and Global Business.rar