Reference no: EM132438926 , Length: word count:1500+PPT
HI 5004 - Marketing Management - Holmes Institute
Product strategy
Pricing strategies and programs
Integrated marketing channels and distribution system
Requirement:
For the report
In week 9, students need to submit a report indicates:
Product or service's brand positioning
Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going to be a leader, follower, or challenger to well-established products or brands?
Consumer-adoption process for their new product. How will the consumer learn about their new product and how quickly will they adopt it? Will the product be targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption?
Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8.
Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new "service" should include here their plans for locations, hours of operations, and how their "service" plans on managing demand and capacity issues.
5 academic references need to be used
For the presentation:
No more than 10 slides. All the main information of the report 1 and 2 needs to be addressed in the slides.
Presentation slides need to be posted in week 8 by using File Exchange tool on BB and uploaded on submission link also.
- Face to face presentation will be conducted in tutorial time from week 9 to week 11.
Requirement:
For the report
In week 9, students need to submit a report indicates:
Product or service's brand positioning
Who are the market leaders for their chosen product or service? What niche have they identified for the r product/service? Is their product or service going to be a leader, follower, or challenger to well-established products or brands?
Consumer-adoptior process for their new product. How will the consumer learn about their new product and how quickly will they adopt it? Will the product be targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption?
Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8.
Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new "service" should include here their plans for locations, hours of operations, and how their "service" plans on managing demand and capacity issues.
5 academic references need to be used
For the presentation:
No more than 10 slides. All the main information of the report 1 and 2 needs to be addressed in the slides
- Presentation slides need to be posted in week 8 by using File Exchange tool on BB and uploaded on submission link also.
- Face to face presentation will be conducted in tutorial time from week 9 to week 11.