Reference no: EM132995220
HFR603 Hotel Finance & Revenue - Torrens University Australia
Assessment - Revenue Management Scenario Evaluation
Learning outcome 1: Generate, analyse and critically evaluate financial information for improved business decision-making.
Learning outcome 2: Critically evaluate the operational requirements of the various components of revenue management.
Context:
Using the information from the data sets below, write a 1,000-word report that includes:
A. An analysis of the variance in Rooms Revenue, Occupancy, ADR and RevPAR against the forecast.
B. An evaluation of the hotel's performance against its competitors using Occupancy, ADR and
RevPAR as points of comparison.
You do not need to offer recommendations.
Sam is the General Manager at the Star Hotel and has to prepare for the yearly meeting with the owners to discuss the hotel's operations, status and overall performance of the business thus far. This year, the market has been particularly difficult as it has seen a growth of supply with four new hotels opening within the competitive radius of the Star Hotel, and a reduction of a large travel market due to restrictions on visas in the last 6 months.
As the Revenue Analyst for the property, Sam has tasked you with writing a report on the revenue performance of the hotel in the market this year. Your colleague has gathered the following data sets:
Today's date: 05 October 2021
September 2021 results:
|
|
OTB
|
Forecast
|
Variance to Forecast
|
|
Rooms Revenue
|
$ 1,389,535
|
$ 1,480,488
|
- 6.14 %
|
|
ADR
|
$ 181.35
|
$ 180.70
|
+ 0.36 %
|
|
Occupancy
|
85.13 %
|
91.03 %
|
- 5.90 %
|
|
RevPAR
|
$ 154.38
|
$ 164.49
|
- 6.15 %
|
Attachment:- Revenue Management.rar