Hertz positioning itself as quality car rental company

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Reference no: EM132076370

1. Hertz positioning itself as a quality car rental company is an example of what?

A) market positioning

B) market segment

C) situation analysis

D) target marketing

2. Description by brand: A.may be a preference of an internal user, but it is never a necessity. B. is the least risky and lowest cost approach to attaining "best value." C. may be a necessity because the manufacturing process is secret. D.should always be discouraged by the buyer. E.is usually an indication that a supplier has unduly influenced someone in the buyer's organization.

Reference no: EM132076370

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