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Hermes - brief history of the brand

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Reference no: EM131012584

The Management of Luxury

Research paper: 4 top leading luxury brands in Paris-Category:BAGS

1. Hermes
2. Louis Vuitton
3. Chanel
4. Fendi

INTRODUCTION:

-A brief introduction to each brand of the 4 brands.

-Why are they the 4 leading brands in Paris?

-This paper will illustrate.

BODY:

1. Analyze these 4 leaders by discipline: SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for each discipline

2. RANK your four leaders in orderof effectiveness in each discipline with detailed explanations as to your ranking decisions.

HERMES

1. Brief History of the brand

2. Disciplines

• Innovation and Design Management - Definition & SWOT analysis for the discipline
• Brand Management - Definition & SWOT analysis for the discipline
• Strategy - Definition & SWOT analysis for thediscipline
• Website and e-commerce - Definition & SWOT analysis for the discipline
• Supply Chain Management- Definition & SWOT analysis for the discipline
• Sustainability- Definition & SWOT analysis for the discipline
• Internationalization and Ethics- Definition & SWOT analysis forthe discipline

LOUIS VUITTON

1. Brief History of the Brand

2. Disciplines:

• Innovation and Design Management - Definition & SWOT analysis for the discipline
• Brand Management - Definition & SWOT analysis for the discipline
• Strategy - Definition & SWOT analysis for the discipline
• Website and e-commerce - Definition & SWOT analysis for the discipline
• Supply Chain Management- Definition & SWOT analysis for the discipline
• Sustainability- Definition & SWOT analysis for the discipline
• Internationalization and Ethics- Definition & SWOT analysis for discipline

CHANEL

1. Brief History of the brand

2. Disciplines

• Innovation and Design Management - Definition & SWOT analysis for the discipline
• Brand Management - Definition & SWOT analysis for the discipline
• Strategy - Definition & SWOT analysis for the discipline
• Website and e-commerce - Definition & SWOT analysis for the discipline
• Supply Chain Management- Definition & SWOT analysis for the discipline
• Sustainability- Definition & SWOT analysis for the discipline
• Internationalization and Ethics- Definition & SWOT analysis for discipline

FENDI

1. Brief History of the Brand

2. Disciplines

• Innovation and Design Management - Definition & SWOT analysis for the discipline
• Brand Management - Definition & SWOT analysis for the discipline
• Strategy - Definition & SWOT analysis for the discipline
• Website and e-commerce - Definition & SWOT analysis for the discipline
• Supply Chain Management- Definition & SWOT analysis for the discipline
• Sustainability- Definition & SWOT analysis for the discipline
• Internationalization and Ethics- Definition & SWOT analysis for discipline.

Reference no: EM131012584

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