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For this assignment you will become the CEO of a new company. You will begin by describing this new company. You will use this company in future assignments. Write up a SHORT presentation or summary of one page or less answering the questions.
For your new company, you will need a description of the product or service.
Identify the market by answering the following questions:
Here is a list of some example companies. You are not limited to these examples. These are only examples to help you develop your new company idea.
Example businesses:
1. Growing retailer of non-perishable consumer products (electronics and books)
2. Small but flourishing local business with one or two locations (florist and pizza restaurant)
3. Medium-sized manufacturer struggling in a challenging market (automotive and electronics)
4. Medium-sized service organization with several locations (law firm and accounting firm)
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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