Hence the analysis can benefit both sellers and buyers so

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By defining a product's market, we will be able to know who are the competitors in this market, what products they offer and the degree of substitutability of their products to ours. Also, we will know our complements as well, which will also help us with marketing our own product. Hence, this analysis can benefit both sellers and buyers. So, what are the other benefits from knowing the market structure and size?

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