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Helpful for behavior modification

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Banking Service Managers at Allied Bank Limited, a major Banking service provider, receive 50 point every time they convince a customer to shift on an online banking mode rather than coming to the banks or using help lines. If the employees reach a minimum number, they receive at least 1500 points. These points are later traded for Dine outs (900 points), coffee makers (2500) points and other rewards. What contingency and schedule of reinforcement ABL is using here? Do you think such reinforcement can be helpful for behavior modification?

Reference no: EM132719838

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