Heighten the organization competitive performance

Reference no: EM132099748

1. Four competing philosophies influence the role of marketing and marketing activities within an organization. Imagine that you have just been named the Chancellor/President of your university. Using the university as an example, name, describe and provide examples using each one these philosophies.

2. Provide a specific example of an economic insight that could be gained and subsequently leveraged to heighten the organization's competitive performance.

Reference no: EM132099748

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