Heavily on direct computer interaction with consumers

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Reference no: EM132118103

Airlines to hotels to textbook suppliers rely heavily on direct computer interaction with consumers. While brick and mortar storefronts are not outdated, the use of the Internet has changed the landscape of shopping. Information technology has become the key to survival of some businesses in providing services to consumers as well as for producing marketing research to learn how to most effectively serve their customers. Write a 2-3 page paper to evaluate the various ways that information technology can be applied to marketing research. Include a discussion of decision support systems, web tracking, and electronic data interchange in your paper. Please write your assignment using Times New Roman, double spaced, size 12 font in Microsoft Word.

Reference no: EM132118103

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