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Hearts and minds perspective of change management

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Reference no: EM133035175

The task: 

Digital transformation requires change management focusing on both psycho-emotional "hearts and minds" issues, as well as rational, task-oriented "getting the job done" issues. Arguably, the traditional models like Lewin and Kotter etc. lean more towards the former psycho-emotional perspectives; whereas many technology change models, like those stemming from ITIL or project management roots lean much more towards a rational task orientation. The Western digital transformation compass includes elements of both, but is not necessarily comprehensive on either.

Your task is to:

1. Argue whether both perspectives are valid and necessary for digital transformation 

  • Identify all the relevant steps or elements of the psycho-emotional "hearts and minds perspective of change management
  • Formulate a framework to address them all systematically and sequence them, for example Lewin "Unfreeze, change, refreeze framework" framework, or Westerman's "frame-focus-mobilie-sustain" framework
  • Allocate all of the relevant steps or elements that you have identified into the framework you have formulated or chosen.

Reference no: EM133035175

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